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  <title><![CDATA[Pixel Exodus]]></title>
  <link>https://pixelexodus.com/</link>
  <description><![CDATA[Pixel Exodus is a Bristol digital agency building brands, websites, and web applications using a checkpoint-based project model. Clear, documented, on time.]]></description>
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    <title><![CDATA[We shipped the Merrow Health portal ahead of schedule]]></title>
    <link>https://pixelexodus.com/</link>
    <description><![CDATA[The Merrow Health client portal went live on 8 July, two days before the contracted date. Here is a short account of how the run went, what we learned from CP-03, and one decision we almost got wrong.]]></description>
    <pubDate>2026-07-10</pubDate>
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    <title><![CDATA[Why we stopped using Slack for client communication]]></title>
    <link>https://pixelexodus.com/</link>
    <description><![CDATA[In May 2026 we moved all client communication off Slack and onto a structured Notion workspace per project. Here is why, and what changed in the first six weeks.]]></description>
    <pubDate>2026-06-18</pubDate>
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    <title><![CDATA[Why most digital projects drift and how to stop it]]></title>
    <link>https://pixelexodus.com/notes/checkpoint-model-digital-projects.html</link>
    <guid>https://pixelexodus.com/notes/checkpoint-model-digital-projects.html</guid>
    <description><![CDATA[Most digital projects do not fail because of bad design or bad code. They fail because nobody wrote down who decided what, or when. A decision made in a Slack thread at 11pm is not a decision. It is a message. The checkpoint model exists to fix that.]]></description>
    <pubDate>2026-06-30</pubDate>
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    <title><![CDATA[Webflow or Next.js: how we choose for each project]]></title>
    <link>https://pixelexodus.com/notes/webflow-vs-nextjs-which-to-choose.html</link>
    <guid>https://pixelexodus.com/notes/webflow-vs-nextjs-which-to-choose.html</guid>
    <description><![CDATA[We get asked this question on almost every scoping call. Webflow or Next.js? The honest answer is that the brief determines it, not a preference. Both tools are good. Both have real limitations. Here is how we think through the decision.]]></description>
    <pubDate>2026-05-22</pubDate>
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    <title><![CDATA[How to write a digital project brief that actually works]]></title>
    <link>https://pixelexodus.com/notes/writing-a-digital-project-brief.html</link>
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    <description><![CDATA[A brief is not a wish list. It is a map. The difference between a brief that works and one that wastes everyone's time is usually not length. It is specificity. Here is the structure we use at CP-01 and what we look for in each section.]]></description>
    <pubDate>2026-04-28</pubDate>
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    <title><![CDATA[Why site architecture matters more than content for SEO]]></title>
    <link>https://pixelexodus.com/notes/seo-site-architecture-before-content.html</link>
    <guid>https://pixelexodus.com/notes/seo-site-architecture-before-content.html</guid>
    <description><![CDATA[Most people start SEO with content. They write blog posts, optimise page titles, and wait. The results are slow, and often the reason is not the content. It is the structure underneath it. Site architecture is the part of SEO that determines whether your content can rank at all.]]></description>
    <pubDate>2026-03-15</pubDate>
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    <title><![CDATA[CRO for small teams: where to start when you have limited traffic]]></title>
    <link>https://pixelexodus.com/notes/conversion-rate-optimisation-basics.html</link>
    <guid>https://pixelexodus.com/notes/conversion-rate-optimisation-basics.html</guid>
    <description><![CDATA[Conversion rate optimisation has a reputation as something only large companies with massive traffic can do properly. The reasoning is that A/B tests need statistical significance, and statistical significance needs volume. That is true for some tests. It is not true for all of them.]]></description>
    <pubDate>2026-02-10</pubDate>
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